Football is changing and so has the way we consume content, at a rapid pace. In this increasingly digital world we live in, marketers are constantly kept on their toes when it comes to driving the right kind of engagement with their audiences in real time. And the…
Sudan – the largest country in Africa, a country associated with famine, corrupt governments and a vicious civil war, unfortunately. However, if you keep that aside, the nation is also known for its scenic environment, the red sea, oil exports, pre-historic monuments, a rapidly improving football team and…
The use of applied technology within the sport (or any sport) has given rise to a novel definition of football. One which is ever so reliant on data to perfect the game rather than bank on the intuition of the athlete – the very factor that made us…
Football and Big Data are on the verge of setting free, if not already — a trend that will multiply as established clubs increasingly chase tie up with tech firms. As it stands currently, the abundance of data allows us to know if the distance covered by players…
Let’s face it. The chaos that has long existed within Palestine threatens the Middle East, and most importantly, the Palestinians themselves. This needs no explanations, no examples and no justifications. It is crystal clear and well-chronicled, often with other heartbreaking images. However, in recent years the tide has…
Since England legend David Beckham signed for LA Galaxy back in 2007, a whole host of big names have since opted for a stint in Major League Soccer. Many view MLS as a retirement league – the place where these star players go for one last payday when…
A few nights ago, the 2014/2015 season in UAE officially ended with Al Nasr lifting their third title of the season – the prized Presidents Cup trophy. They had managed to steal the victory from underneath their Dubai rivals, Al Ahli securing the win after a Penalty shoot-out.…
The presence of the devil, that is money, in the beautiful sport has become a worldwide problem. It has devalued the sport that I grew up following. Sports and music are valuable activities in life that I believe every single human being should get involved in. However, these…