Usually, when good is done, the bad follows and at times, it’s the other way around. Chevrolet FC (the Football related CSR wing of Chevrolet) had been promoting their ‘power of play’ message for quite some time now. From donating indestructible balls to building pitches in impoverished areas…

Though Manchester United went down fighting in their home game opener last night, it was clear that there were few interesting elements to the event. Firstly, the much talked about appointment of Van Gaal, did not reap the benefit (thinking immediate response) that the Manchester United fans were…

It would sound obvious to say that Manchester United is by far the most significant of all clubs which is well endowed with fan support all across the globe. However, with the blessing of its multi million dollar sponsorship with Chevrolet, the club has gained a certain uniqueness…

I tend to fast-forward anything which has a branded significance to it. I am not really into all that, but lately I have to admit that there are a few brands who are working hard towards humanizing content. Now humanizing content is something I will always be a…