Oregon based Nike and Bavarian Adidas have dictated the sportswear scene for decades in the Middle East with both making a lot of noise in what one may call a largely “untapped” Middle Eastern market. Last quarter, Nike had recorded one of its best international sales figures at…
In this beautiful video created by Adidas to promote the Adizero F50 just in time to compete with the Nike Hypervenom, they managed to wrap up their prized asset in LED lights. The New Speed of Light film featuring Lionel Messi captures his genius of like you have…
David Beckham is currently in China fulfilling his role as a brand ambassador to promote football in the country as well as repair the wounded image of Chinese football globally. Have to appreciate that. And evidently Becks will never shy away from a kick-about while he is travelling…
Lionel Messi at the age of 25 has achieved no other footballer has. German sports giant, Adidas via their tumblr page recently honored the Argentinean, who capped off the year with 91 goals and his fourth Ballon d’Or, in the most creative manner possible. “Congratulations to Leo Messi…