When Brasilian street artist Bruno Carneiro Mosciaro known as Bruno Big – a visual designer with a unique skill set who appreciates the challenge and the response the street has to offer and the greatest Brazilian footballer of today’s time – Neymar meet, you get OUSADIA ALEGRIA.
The latest from Nike featuring the Barcelona star while embodying the very motto he lives by and carries in his heart, or on his calfs, everyday.
“I associate ‘Alegria’ with the joy of living and playing football, which I love most, and ‘Ousadia’ in having the audacity to do something different, which people don’t expect to see,” explains Neymar Jr.
While the graphic is intentionally abstract, the placement is purposeful. On the “Ousadia” boot, fingers wrap around as if holding it. On the “Alegria” boot, the fist is centered where it will make contact with the ball.
Bruno Big painted a giant canvas of 1,000 shoeboxes to commemorate the “Ousadia Alegria” launch, delivering the first pair to Neymar Jr. personally. The remaining 999 shoeboxes featuring Bruno Big’s art (with the boots inside) will be available on January 31 exclusively via the Nike Football App.
The Ousadia Alegria collection, which includes training apparel and two Nike Sportswear footwear silhouettes, will be available beginning February 2 on Nike.com.
How much do you reckon will it go for in the GCC?