A lot has been speculated regarding Chevrolet’s multi-million dollar association with Manchester United. Most of it surrounding the new kit with rumors that Nike had to pull had to redesign the kit a few times after it was leaked.
However, Chevrolet is calling on all Manchester United fans worldwide to help celebrate the automakers debut on the club’s new kit by participating in a unique digital experience at ChevroletFC.com starting today.
United fans can visit the site and be among the first to sign up to virtually wear and share the new shirt via their social channels as part of Chevrolet’s “#PlayFor” global campaign, which brings fans closer to the sport and celebrates the passion for play around the game.
Chevrolet also released an emotional video featuring the history of the shirt dating back to the club’s inception in 1878, involving Manchester United players, legends and fans.
The video as it goes, starts off with Manchester United fans, throughout history, marching down the streets of Manchester, and singing the “Glory, Glory Man United” anthem. The fans eventually arrive at Old Trafford where current players Wayne Rooney, Juan Mata, Robin van Persie and David De Gea, and assistant manager Ryan Giggs join them. The video ends before the shirt is seen, building anticipation for the brand’s debut on the shirt July 7.
Nine Manchester United legends also appear in the video: Sir Bobby Charlton, Alex Stepney, Denis Law, Lou Macari, Arthur Albiston, Norman Whiteside, Clayton Blackmore, Denis Irwin and Gary Pallister.
It does not end there for the association. On July 23, Manchester United will play its first match in the new Chevrolet-branded shirt against MLS side – L.A. Galaxy at the Rose Bowl in California, in the Chevrolet Cup. Chevrolet also will serve as the presenting sponsor of Manchester United’s Aug. 2 match versus Real Madrid at Michigan Stadium in Ann Arbor, Mich. The brand also has plans for an exciting fan moment at the club’s opening EPL game against Swansea City FC.